Are you someone with an eye for decorating and interior design? The many excellent home decor affiliate programs make starting an affiliate marketing blog in this field an exciting proposition. There’s no better way to make money from the comfort of home than blogging about a passionate interest.
The overall size of the global home decor market grew to $616.6 million in 2019. So, I think it’s fair to say it’s a lucrative field with tremendous consumer demand. Furthermore, with three main categories, including furniture, home textiles, and floor coverings, the market is also broad and diverse.
One of your first challenges will be to pinpoint your focus on a specific interior design discipline. What inspires you about home decor? You’ll want to become an expert in a narrow aspect of the broader field. This will help you identify your target audience or niche,
Below are 5 great home decor affiliate programs to open your eyes to some of the possibilities.
5 Home Decor Affiliate Programs to Consider
Overstock is a billion-dollar online retailer with a mission to provide “high-quality merchandise, great value, and exceptional customer service.” If you want to refurbish any room or your entire home, they have it all. Affiliation with Overstock is excellent for anyone in the home decor arena because of the diverse offerings.
Two areas of the Overstock website that I particularly appreciate are Home Improvements and Ideas. The Home Improvement section is fabulous for DIY projects with tons of choices for flooring, kitchens, and baths. Moreover, there are storage and organization options that homeowners will covet.
But the Ideas category is my favorite selection. I doubt that I’m alone in having a difficult time imagining how a finished room will look and pulling everything together. You can browse Ideas to see creative solutions for every area of your home. Find tons of blogging inspiration for ideas your readers will love.
Overstock uses CJ Affiliate by Conversant (Commission Junction) to manage its affiliate program.
Commission Rate: Up to 6%
Cookie Duration: 14 days
Bellacor is a leading online retailer specializing in lighting and home furnishings. Launched in 2000 as a small lighting store, Bellacor is still a prominent lighting destination for both interior and exterior lighting fixtures. Find the perfect chandelier. But also, the store now offers more than 500,000 products for every room and space in your home.
In addition to attractive furniture for every room, you will find an inspiring array of accent pieces and decorative accessories such as rugs, throw pillows, mirrors, wall clocks, and more. Finally, they have a vast selection of items to outfit your patio completely.
Bellacor uses the Pepperjam network to administer its affiliate program.
Commission Rate: Up to 8%
Cookie Duration: Not specified
Wayfair is a mega destination for home furnishings launched by entrepreneurs Steve Conine and Niraj Shah. The company started back in 2002 in Steve’s spare bedroom with two products and is now one of the largest e-commerce stores for home decor in the world, with more than 18 million products.
Wayfair is committed to supplying quality products at competitive prices. They want to offer absolutely everything you need for a comfortable, functional, and safe home. From renovating products to housewares and everything in between, they do seem to have it all.
We wouldn’t want to leave out our furry family members, so they also have an impressive line of pet furniture and other products for the comfort of these special family members.
Anyone in the home decor space, regardless of your niche specialization, will find exceptional products to promote through a partnership with Wayfair.
CJ Affiliate by Conversant (Commission Junction) manages its affiliate program.
Commission Rate: 7%
Cookie Duration: 7 Days
4. Ashley Furniture
Ashley Furniture designs, manufactures, and sells furniture. They offer a wide selection of styles ranging from Farmhouse to Boho Chic, which can satisfy a host of different personal tastes. Moreover, Ashley HomeStores focus on value and keeping prices reasonable.
Customers can shop by style, collection, virtual scenes, or by room in their home, including outdoor patio spaces. In addition to larger furniture items, Ashley offers a large complement of accessories like area rugs, lighting, and wall art Prices are lower than many competing retailers, which will appeal to budget-conscious consumers.
Affiliate Sign-Up Link: Viglink Network
Commission Rate: Averages 4.99%
Cookie Duration: Not specified
It makes sense to consider Amazon when choosing affiliate programs for a home decor blog because they sell a plethora of products to outfit the home. Moreover, many newbie affiliate marketers are either already an Amazon Associate or can readily join. Finally, customers are familiar with Amazon, which promotes trust.
Furniture, wall art, window treatments, area rugs, and more are readily available from this household brand. The commission rate is indeed less, and the cookie duration is short. However, if a customer uses your referral link and then purchases anything from Amazon’s massive inventory of goods, you will earn a commission.
Amazon manages its own Associate’s program.
Commission Rate: 3%
Cookie Duration: 24 hours
Related: How to Start a Home Decor Blog and Make Money
So, What’s the Next Step?
Affiliate marketing is a brilliant way to make money online, and there are multiple benefits to becoming an affiliate. Home decor offers some exceptional options that I feel are well worth exploring. But the truth is that if you take the right steps, you can make money in any field of interest.
As discussed above, home decor is an incredibly broad topic where it will be difficult to shine. You will want to focus on a narrower segment of this massive market. For instance, you might choose to target Scandinavian or Bohemian design styles, Kids’ Bedroom Furniture, DIY Design Projects, or maybe Area Rugs.
Specializing in a narrower field will make it easier to develop authority and a brand presence. Enjoy dishing out styling tips and helping people turn a house into a home as you build a loyal following. Once you have an audience that trusts your judgment, you may be able to branch out into related areas.
However, regardless of your specialization, step one is to build a website to showcase your helpful and informative content. Although you have other choices, your best bet is to use WordPress to create your site. There are sound reasons for its market dominance.
Would you like some inspiration?
Why not explore this beautiful example called Cococozy.com. Forbes magazine named Cozy to its list of Top 30 Influencers. This blog is a part-time side hustle for a busy executive.
Spend some time brainstorming a unique and catchy domain name for your website. Keep it simple and memorable. You don’t need to get overly hung up here, but this can be a fun and creative aspect of the process.
Here are a few ideas that are currently available:
By the way, it’s best to stick with a dot com extension as this is what readers expect, and it will make it easier for readers to remember your address and find you. Additional best practices include avoiding numbers, dashes, and stylized spellings.
I buy my domains through the SiteRubix platform at Wealthy Affiliate for $13.99 per year. So, the cost is quite manageable.
Check out my Wealthy Affiliate hosting review to see why this managed WordPress hosting is the perfect alternative for both newbie and more experienced bloggers alike. Factors like speed, reliability, and security will be critical to your blog’s success. Furthermore, the industry-leading training available at WA will position your website for a rocking success!
Do yourself a huge favor and take full advantage of the free (no credit card required) Starter Membership at WA to gain a better understanding of the affiliate marketing business model. It’s also the perfect way to gain some valuable website building skills.
I hope you feel inspired by these home decor affiliate programs. Moreover, I applaud you for seeking more information about making money online in new and exhilarating ways. Sometimes we have to step outside our comfort zone a bit,
Don’t stop now and leave tons of additional free guidance on the table!
My affiliate marketing journey is nothing short of awesome, and it all began with a WA starter membership. I wish you well and strongly encourage you to follow your dreams. With the right guidance and resources, anyone can do this!
Join the Conversation
Have you started your website yet? How do you feel about something in the home decor field as a potential niche? Share your thoughts in the comments below. And don’t hesitate to ask any additional questions I failed to answer. I’ll get back to you promptly!