Do you have a flair for style and home decorating ideas? Learning how to start a home decor blog might be an excellent way to use your eye for design to generate a side income (or eventually, a full-time income). The Internet makes it feasible for everyday folks like you and me to have these entrepreneurial aspirations.
In this day and age, anyone can harness the power of a blog to connect with a kindred audience. Home decorating and interior design tips are evergreen topics with sustained interest. Naturally, you’ll want to hone in on specialized styles or facets of the massive home decor market.
Define your niche based on your areas of expertise and personal passions. Then, create meaningful connections by answering questions, providing sought-after solutions, and satisfying the needs of your finely-tuned market segment.
Conceptually, it really is that simple and I witness successes in a plethora of niche markets on a daily basis. Grow your readership by giving people rich content that serves a purpose (their purpose). And, as you gain traction with regular eyes on your articles, you can monetize your traffic.
Let’s examine how you can capitalize on the power of blogging, shall we?
Step-by-Step: How to Start a Home Decor Blog
There are hundreds of different looks for every room in our homes, right? Moreover, it seems we’re continuously in search of inspiration and redecorating tips. There’s a hungry audience just waiting for your creativity!
Here are the fundamental steps to launching your successful blog:
(1) Narrow Your Focus Within the Home Decor Realm
(2) Obtain a Domain Name
(3) Secure Hosting For Your Blog
(4) Install WordPress As Your Blogging Platform
(5) Select a Stunning Theme
(6) Install Essential WordPress Plugins
Have no fear. We’ll discuss each of these steps in more detail. So, get comfy and let’s dig into the specifics.
Step 1 – Narrow Your Focus Within the Home Decor Realm
As a blogger, you cannot be all things to all consumers, and best practice says you shouldn’t try. Narrowing your target market may seem counter-intuitive but overwhelming evidence exists that “the money is in the niches.” Every market can be further subdivided into multiple sub-sections.
Consider that many of these sub-sects may be underserved. Additionally, it’s infinitely easier to establish yourself as an authority when you limit both the breadth of subject matter and the level of competition.
People seek solutions and make home decor choices based on things like style, space, and budget considerations amongst other factors. Consequently, you may decide to niche-down using one or more of these criteria. Their focus may also be on specific rooms, accessories, or DIY alternatives.
So, here are 10 suggestions that you can run with:
- Interior design styles such as Contemporary, Rustic Farmhouse, Victorian, Eclectic Bohemian or Country Home.
- Decorating tips for living in small spaces.
- Decorating on the cheap.
- Ideas for a man cave.
- Baby girl (boy) nursery decor ideas.
- College dorm room decorating ideas.
- Contemporary home accessories.
- Modern window treatment ideas.
- Inexpensive kitchen makeovers you can do yourself.
- DIY techniques for turning trash into treasures.
We could go on and on. But, you get the picture, right? You can define your own online space and share your interior design creativity in ways that add value and attract eager readers.
What trends will your blog spark?
Step 2 – Obtain a Domain Name
I can’t emphasize strongly enough that you want your own Web real estate if your goal is to establish a business venture for profit. Yes, there are free websites available but they’re not appropriate for someone looking to generate an income. They come with far too many restrictions.
Free websites are fine for journalizing your personal ramblings. They may also have value as a learning resource. I experimented with a free site for a couple of weeks before purchasing my own domain, and I wouldn’t discourage that approach.
But, once you’ve decided you’re all in and committed to building an online business, you need a domain that belongs to you. And, you want a dot-com domain name because that’s what people have come to expect. Make it easy for return visitors to remember your site.
Do some brainstorming of names that reflect your niche subject matter and then see what’s available. For example, I might choose ContemporaryDesignTips.com or RusticFarmhouseTreasures.com. Both are currently available at a very reasonable cost of $13.99 per year and are eminently brandable.
Step 3 – Secure Hosting For Your Blog
One of the most important decisions you must make is where to host your new website. Web hosting organizations provide storage for your content. But more importantly, they supply the technology and resources to ensure internet connectivity. You have many choices, but understand that not all web hosting providers are created equal.
Be sure to read customer reviews and evaluate the level of satisfaction with critical factors such as speed, reliability, security, bandwidth and data redundancy. Do they offer 24/7 support for those inevitable glitches? I discuss these factors in more detail in the post highlighted above.
SiteRubix is my hosting provider of choice because it offers a robust solution to all of my hosting requirements at a remarkably affordable price.
Step 4 – Install WordPress As Your Blogging Platform
WordPress is a free, open-source platform with incredible functionality and flexibility which is why it’s undoubtedly the most popular Content Management System and blogging platform on the Internet. One of the aspects I love about SiteRubix is one-click WordPress installation.
A few of the advantages of WordPress include thousands of free themes and plugins (in addition to premium versions), timely updates, and tremendous portability. Be cautious about proprietary systems that may limit the customizability and hosting options for your site.
Step 5 – Select a Stunning Theme
WordPress offers more than 2,800 free themes that you can peruse to select the look and feel that best reflects your taste. Down the road, you may want a premium theme to achieve specific functionality. But don’t get sidetracked by a theme with a ton of bells and whistles (and a steep learning curve) that you don’t need.
Choose a visually attractive, free theme that is easy to navigate, clean, and simple. Then focus your efforts on what readers are really interested in which is your helpful content. Many studies have proven that the best choice is a white background with black text and a clear menu structure.
The K.I.S.S. approach is best!
Step 6 – Install Essential WordPress Plugins
Every new WordPress site owner should immediately install 2 plugins. The first is an SEO (Search Engine Optimization) plugin that will help improve your visibility with Google and the other major search engines. I personally use and recommend Yoast SEO (read more about its features here).
The second plugin you’ll definitely want is an image optimization plugin. I use WPSmush, but EWWW Image Optimizer is another excellent alternative. Graphic image files can be extremely large and can really slow down the loading speed of your website. So, optimizers are crucial to ensuring a good user experience!
How to Make Money With an Interior Design Blog
To be crystal clear, a blog is not a “job” but rather a business venture. As with every business ever started, there is an “investment phase.” You must first lay a firm foundation (a virtual foundation) and then continue to build and expand upon that base.
For me, that’s the thrill because I define the direction in which my business travels. And, you can do the same!
Unlike the traditional brick and mortar startup, the financial costs of launching online are fairly minimal. Hence, blogging is accessible to just about anyone. But, you do have to be willing to invest time and effort.
Are you ready to invest in your future?
Completing the 6 steps above doesn’t have to take more than an hour or so. Now it’s time to get serious and write those content-rich posts on interior design and home decor ideas to attract your target market. Let your passion shine through your articles and grow your audience one helpful post at a time!
A traffic-generating website opens up many options for making money. But, I recommend you get started with affiliate marketing.
You can leverage the power and appeal of the biggest e-commerce platforms on the Internet by joining their affiliate programs. You don’t need products of your own or any of the hassles associated with storing or shipping inventory.
Your role is to connect consumers who are seeking goods and services with vendors who have what your readers need. Affiliate marketing is now a $6 billion industry because it’s a brilliant business model where you can earn commissions for every customer you send to retail partners.
The infographic below shows your path to success with any affiliate niche blog:
Wayfair, Houzz, and Amazon would all be excellent choices for a home decor blog, but there are many other choices as well, Most retailers with an online presence use affiliates to expand their visibility. Some organizations use networks to administer their affiliate programs (Wayfair and Houzz both use ShareASale).
Amazon handles its own affiliate program. Click here to learn how easy it is to become an Amazon Associate.
There are quite literally millions of products you can review and promote. Highlight your tools of the trade as you craft those “how to” posts that have an almost magical allure for folks in need of practical solutions. List posts are also classic favorites. How about 7 Decorative Pillows to Brighten Your Home?
Do your keyword research to hone in on exactly what your niche is seeking. Then unleash your creativity and let the power of blogging drive your success!
Why I Use and Recommend SiteRubix
SiteRubix is the awesome website building and hosting arm of Wealthy Affiliate and is fully incorporated into the WA community. WA and SiteRubix take blogging to a whole new level by fully supporting your efforts to turn any passion into a thriving business!
A little more than 2 years ago, I accepted an invitation to join WA as a free Starter Member. And, why not? One doesn’t often get the opportunity to dabble in website building and learn fascinating skills at no cost or obligation, right? At the time, I knew nothing about affiliate marketing, but I was intrigued.
Joining Wealthy Affiliate was a life-changing event for me, and I quickly became an annual premium member. I remain grateful for the in-depth training and the support of the many successful and aspiring marketers with the community.
Today, I want to extend that same invitation to you.
For anyone interested in learning how to start a home decor blog (or any affiliate niche blog), I assure you that Wealthy Affiliate can help you make those dreams a reality!
Hope to see you inside the WA platform, and I wish you every success!
Over to You
I know the idea of starting a blog can seem daunting. It was for me, too. I’m happy to help with any questions you still have. Please drop me a line below for a prompt response.