What is the best SEO plugin for a WordPress Website?

What is the Best SEO Plugin for a WordPress WebsiteThe question in today’s post title is one that bloggers ask and discuss with great regularity. I no longer hesitate at all when asked, what is the best SEO plugin for a WordPress website? Hands down, my recommendation is WordPress SEO by Yoast (aka Yoast SEO).

As bloggers, our primary mission is to create compelling content that is both informative and highly useful to our readers. We also want to optimize our content so that it will be found and rank well in the search engine results. Yoast SEO is an excellent tool that is designed to help with both of these objectives.

 

What is Yoast SEO?

Yoast SEO is a free and extremely powerful WordPress plugin. This plugin analyzes both the Search Engine Optimization (SEO) friendliness of your post and the readability of your content. Yoast SEO gets my vote because it’s super intuitive. It’s easy to understand and to implement. I love the traffic light analogy that shows you a green button if your post is optimized, a red button for problems noted, and a yellow/orange button for suggested improvements.

Awareness of Search Engine Optimization (SEO) is essential to the success of a niche website. Yoast takes all the guesswork out of the process with a checklist and visual tracking system. It all starts with a focus keyword that is relevant to your niche. Perform keyword research around a topic and determine the message you want to communicate to your readers. You will then draft a post around the main keyword that you want the search engines to use to find and index your article. Enter your focus keyword on the Yoast SEO analysis tab below your WordPress text window.

SEO Friendly Factors

This plugin scans and analyzes your text and tests for the following SEO friendly elements:

  • Have you used your keyword in 5 important locations:
    • the URL of the page
    • the title of the page
    • the meta-description
    • the main heading of the article
    • the content of the article
  • Do you have links to other pages within your post?
  • Have you included images in the article with alt text attributes (preferably your keyword)?
  • What is the density of usage of the focus keyword in the article?
  • Have you used a focus keyword that you have not used on any other pages to prevent competition between your own pages?

If your blog post is relatively SEO-friendly (based on the aspects mentioned above), Yoast SEO will indicate this with a green bullet. Crafting pages that achieve green bullets will help you increase the ranking of the pages on your website.

Note that every dot does not have to be green for the overall score to be“good.”  For instance, here are the results for this post, which has a “good” score:

Yoast SEO Score

Yoast SEO Analysis

Content Analysis or Readability

Of course, we’re all aware that the SEO factors discussed above are not sufficient to get your website to rank high in Content is KingGoogle. The most important factor is good content. The objective is to create enticing content that informs, persuades readers to take action, and encourages sharing. Yoast SEO can help because it analyzes your content and prompts you to make it easier to read.When reading an article on the Web, no one wants to feel like they’re plowing through a technical manual. Yoast SEO scans your document and calculates a

When reading an article on the Web, no one wants to feel like they’re plowing through a technical manual. Yoast SEO scans your document and calculates a Flesch Reading Ease score. Studies indicate that a score between 60 and 70 is appropriate for a general Web audience, so Yoast assumes that this is your target score.

The program also checks for paragraph and sentence length. In general, we want short paragraphs and concise sentences. It checks for sufficient headings which make articles more scannable and for the use of active voice rather than passive voice.

Finally, Yoast scans your text for transition words such as because, so, firstly, in addition to, or consequently. These signal words send a message to readers that something important is coming. They tend to glue paragraphs of text together.

Here’s my readability score for this post:

Yoast Readability Analysis

What Are the Benefits of Using Yoast SEO?

A well-written, easy to read blog post will encourage readers to stick around and ensure that your message is better understood. Yoast Seo provides helpful guidance and nudges you to incorporate factors that improve quality and readability. If you then take steps to optimize your content for the search engines, you can feel good about creating a blog post that is well positioned for both higher rankings and higher conversions.

Read more: ‘SEO copywriting: the ultimate guide.’

Install Yoast SEO

WordPress DashboardYoast SEO is a free plugin that can be downloaded and installed from your WordPress dashboard.  Go to Plugins and then Add New. You can then search available plugins for Yoast SEO and select the choice displayed below. Note that I have already installed this plugin, so the button in the upper right-hand corner now reads active. When you initially download the program, that button will read install. Just click to install and then activate.

Install Yoast SEO Plugin

 

If you are currently using another SEO plugin (I was using AllinOne SEO), you will be asked if you want to migrate the settings. Click yes to do so. Make sure enable sitemap is selected, and you’re set. You will want to go back to your earlier pages and posts to ensure green lights for SEO and readability for all previous content.

I find the free version to be enough, but if you want even more optimization, you can check out the Yoast SEO Premium plugin!

Have You Created Your Website Yet?

If you have not yet created your website that will allow you to begin making money from home, what are you waiting for? You can build 2 free websites today by creating a free Starter Membership with an outstanding online community called Wealthy Affiliate. You can read my review here, which includes all of the great features included with a free membership. Or, if you’re ready to try it now, click the button below.

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Wrapping Up

I sincerely hope you found this post, what is the best SEO plugin for a WordPress website, to be interesting and helpful.

Join the Conversation

Are you currently using Yoast SEO to enhance your website? If not, have I persuaded you to give it a try? Please leave any comments or questions below. And, as always, please be sociable.

To your success!

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About Linda

Hi, Folks. Thanks for visiting my site, and I hope you enjoyed this post. My name is Linda, and I'm the owner of Retired and Earning Online. I started my online business after taking early retirement from Corporate America, and it's been amazing! Now I help others start their own business. I joined my #1 recommended training program and learned how to start my business for FREE. I invite you to do the same! Let's make money online!

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14 Comments on “What is the best SEO plugin for a WordPress Website?”

  1. I think I have the love and hate relationship with Yoast SEO plugin.

    I once used Yoast on all my websites. It is a great plugin but it seems too complicated for me.

    I prefer the simple use of All in One SEO. It is easier to use and simple.

    I still use Yoast on one of my website. I love all the green buttons that tell me I am doing it right. But that’s just about it.

    1. Hi ariefw,

      I also love all the green buttons in Yoast SEO that tell me I am doing it right 🙂 I feel like i am far more in control of the quality of my post which is a great feeling. All in One SEO does not provide the handy checklists or guidance. Thanks for commenting and good luck with your websites!

  2. I love Yoast! It’s the best. I think it’s so much better than the All In One SEO plugin. I like the organization with it and how it guides you into writing the best possible posts/pages. Then recently Yoast came out with the readability thing too! It’s such a great SEO plugin. 🙂

    1. Hi Gabriela,

      I have to agree with you. I also love the readability thing 🙂 Achieving green lights definitely gives you a feeling of confidence and I feel more comfortable that my post is ready to publish. Thanks so much for visiting my site and contributing your thoughts and experiences.

  3. I love Yoast! It’s the best. I think it’s so much better than the All In One SEO plugin. I like the organization with it and how it guides you into writing the best possible posts/pages. Then recently Yoast came out with the readability thing too! It’s such a great SEO plugin. 🙂

    1. Hi Gabriela,

      I have to agree with you. I also love the readability thing 🙂 Achieving green lights definitely gives you a feeling of confidence and I feel more comfortable that my post is ready to publish. Thanks so much for visiting my site and contributing your thoughts and experiences.

  4. I use the “All In One” plugin. Too many people have issues with Yoast. I have never heard of anyone who uses the “All In One” having problems with it. It seems to me it is one of those plugins that you either love it or hate it. Those that love it, swear by it!
    Thank you,
    Edward Mijarez

    1. Hi Edward,

      I am a former All in One SEO user. I can’t say I ever had “problems” with it. It just doesn’t contain the functionality that Yoast provides.I love the readability analysis.component of Yoast. That’s not something All in One provides. All in One also does not scan for alt text attributes or appropriate use of your focus keyword.Obviously, you can supplement with a checklist of your own but I prefer the built-in reminders. I’m glad to hear you’re happy with your choice and I appreciate your comments.

  5. Thank you for the info about the Yoast SEO plugin. I did not even know it existed. I have just used the All in one SEO plugin and I know there is a paid Pro version of this. Have you tried the Pro version. Is it worth it?
    I would like to take a look at the Yoast plugin but where do I find it and how can I learn how to use it?
    Cheers,
    Joakim

    1. Hi Joakim,

      If you’re interested in trying the free Yoast SEO plugin, you can download the plugin from within your WordPress installation. Simply select Plugins from your WordPress dashboard. There are video tutorials available within the plugin itself. There is also a wealth of information available at https://yoast.com. I have been very pleased with this free software, so I have not felt the need to invest in a premium SEO plugin. Good luck and thanks for your comments.

  6. Both Yoast and AIO are great SEO plugins. Yoast is more complicated to use while AIO is very simple and straight forward. What’s great about Yoast is the page analysis as you pointed out. AIO doesn’t have that. Yoast may be better for beginners due to the page analysis. But seasoned users won’t need to rely on that page analysis to know that they are doing it right and AIO may be a better choice in that case.

    1. Hi Andrew,

      I appreciate your perspective and would agree that both Yoast and AIO are very good plugins. What I’ve observed is that many seasoned users have created their own checklists outside of a plugin. They’re comfortable with AIO because they’ve performed an analysis of their page through a different approach. I appreciate the interactive nature of Yoast but that’s a personal preference to some extent. Thanks for the great comments and for visiting my site!

  7. Hi Linda,
    Yes I like Yoast for all the things you mentioned as well. However, through inexperience I had the SEO all in one activated and the Yoast plugin so I was advised to deactivate the Yoast. Have you tried the all in one SEO? I just kept it active as it had other features like adding sitemap etc. What are your thoughts on the all in one and have you used it?

    1. Hi Sharon,
      Yes, I used All-In-One SEO for a few months when I first launched my website. I’m sure it’s a very good SEO plugin because so many webmasters swear by it. I decided to switch to Yoast because I love the fact that it’s more interactive in that checklists are integrated into the program. I love those little green lights because they’re such a visual indicator that key steps have been performed. 🙂 It’s certainly possible to develop your own external checklists for both SEO and readability factors but having them built-in just feels more efficient to me. When I installed Yoast, I was given the option of transferring my AIO settings, and I did so. Creating a sitemap for submission to Google is critical, and Yoast performs that step also. It is important to deactivate AIO once Yoast is installed. I’m very content with my SEO choice.

      I wish you well with your website and sincerely hope you enjoy your online business as much as I do! Thanks so much for visiting my site and joining the conversation. Engaging with readers is own of the great joys of website ownership!

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