One of the biggest challenges you face as a new blogger is one of learning how to create content for a blog that people want to read. There’s a lot of content clutter already floating around out there in cyberspace. Consequently, you do have to puzzle out ways to stand out from the crowd.
Early on, you may spend a little too much time staring at a blank screen with nothing but a blinking cursor. But you don’t have to remain stuck there. You’ll quickly become “unstuck” when you shift your focus to what your target audience is trying to achieve.
We know that Internet users conduct billions of searches a day, right?
So, why not use that knowledge to define a robust content marketing strategy? Our blogging mission is to hone in on the specific queries being typed into search boxes by the folks in our niche. Content marketing is consumer-centric and focuses on adding value and building rapport with useful information.
Let’s jump in and describe some helpful tips for creating super content on your blog, shall we?
Searchers Have Questions We Need to Pinpoint
Successful bloggers rely on first anticipating the informational needs of a core group of people and then filling those needs. Our audience may be looking for broad question and answer type posts, how-to tutorials and guides, or product reviews.
Nothing is more powerful than the ability to empathize with your target market. The secret is to get inside a prospective reader’s head and figure out just exactly what they’re seeking. From there, you can research the topic and deliver stellar answers to your searchers’ questions.
So, how do we pinpoint the burning questions?
There are several ways that we can approach ferreting out the right questions. Here are a few suggestions to get you started down the right path:
Choose a Topic You Love
Blogging about your passions and obsessions makes infinite good sense because you’re personally immersed in the details of the activity. If you’ve been an avid participant for a while, you can share your acquired knowledge, triumphs, or missteps.
New to the pursuit?
That works well also because you have endless questions and a thirst for knowledge. Be the trailblazer, forage for facts and answers, and then disseminate all the fascinating stuff you learn through engaging posts on your blog. Readers will soak up useful tips while you find your content growing and your followers expanding.
Join a Forum Like Quora or Reddit
Forums are just giant Q & A sessions. If you lurk in the background, you’ll get tons of insights around pressing issues and problems that folks are dealing with in your niche. As you read answers to questions, I bet you’ll often feel like you could provide a better response.
Locate Books on the Subject Matter of Your Blog
A good book about anything frequently contains dozens of chapters and may address multiple concerns within each individual section. In other words, a book can represent an idea factory where article topics will leap off the page. Perhaps you can provide step-by-step solutions where the book is high level or very conceptual.
Let Someone Else Inspire You
I can totally relate to the quote above and find it so very relevant for content creators. No matter the niche you’ve chosen, there are lots of competitors already out there in the blogosphere. And, that’s okay! You need to find your own voice and express your own opinions.
But, please do find some of the leading and influential blogs within your field and commit to following them. This practice will help keep you abreast of current events and allow you to address similar issues from a different angle. And, don’t ignore the comment section.
If the competition’s readers have follow-up questions that weren’t addressed, there may be an informational void that you can fill on your blog. Just something to consider!
Do Your Keyword Research
A keyword is nothing more than a query entered into a search box on Google or another search engine. In other words, keywords are the questions that people are asking that we want to answer on our blog. As you follow the 4 tips detailed above for identifying questions that searchers are asking, you’ll uncover tons of ideas.
The next step is to enter the accumulated ideas into a keyword research tool to learn some all-important stats. The thing is that people phrase their questions in different ways and some search terms are longer and far more specific than others. We refer to the longer phrases as long-tail keywords.
I use Jaaxy to find my stats, but many other keyword research tools will perform the same function. Your objective is to find a long-tail keyword that searchers are regularly using each month and that doesn’t yet have a lot of competition. You can then use that exact phrase as your focus keyword in a compelling article.
Low-competition keyword phrases are far easier to rank for in the search engines. As your rankings improve, Google will start to send free organic traffic to your blog. When viewers find engaging and comprehensive content, they are likely to bookmark your site and return.
Rinse and repeat that process over time, and your traffic will start to snowball. Do remember that the title of your article functions as an invitation to readers. Hence, we want to make sure it includes our targeted keyword, but it’s equally important to enhance your keyword and ensure your headline is more enticing than similar choices in the SERPs.
Anticipate Follow-Up Needs of Searchers
Once you’ve found a few seed questions, developing new skills around how to create content for a blog becomes steadily easier, That’s true because each new piece of information your readers discover leads to ancillary questions. So, in most situations, you will want to create a series of posts.
We can often anticipate the next logical step in the process, and that anticipation leads to filling your editorial calendar. To clarify, I’ll use my blog as an example. I help people interested in making money online to supplement their income, and my favorite formula is affiliate marketing.
Initially, readers need to understand what affiliate marketing is, how it works, and that it’s a legitimate business model. But that’s just the tip of the iceberg. Once people grasp the basics and realize that affiliate marketing is something they can actually do, the questions start coming fast and furiously.
Immediately folks want to know the next steps like how to select an affiliate marketing niche, how to start a blog, the best place to host a blog, where they can get affiliate marketing and SEO training, how to create content, and so on. I could keep going, but you get the picture, right?
Once you decide to help people in their pursuit of information and solutions to problems, ongoing needs tend to balloon. Our ideal is to create a one-stop shop where people keep returning for the next segment until one day we have a blog that sees a steady stream of visitors.
I’m not going to pull any punches here. Nurturing traffic with a comprehensive content marketing strategy requires some significant “butt-in-the-chair” time. You need to write consistently and with purpose but it’s also rewarding on many levels.
Don’t Give Readers a Reason to Bail
As a final caveat, most readers arrive at your site with particular problems that they’re seeking to resolve. If you can’t deliver a solution, they’re unlikely to stick around. So, make sure your content is comprehensive and on point, But, just to make things a little more challenging, you also have to make it enjoyable and easy to read.
You see, searchers demand a positive user experience. Therefore, as you create content, it’s critical that you format text in ways that are easily digestible and scannable with subheadings and short paragraphs. Don’t intimidate people with walls of text and don’t forget the pictures.
We loved picture books as kids, and most of us haven’t changed all that much. Okay, so that might be a bit of an exaggeration. 🙂 But images do add visual appeal, and they break up a long article making it seem far less intense.
We have seconds to make an excellent first impression when visitors arrive at the doorstep of our blog. So. put your best foot forward!
Learning how to create content for a blog that attracts an interested audience is a process that’s not always easy at first. But, like most things, content creation improves dramatically with practice. The key is to find something you relish writing about. If you enjoy the process and the journey, readers will recognize your enthusiasm and trust your intent.
Blog on and build your authority one post at a time!
Over to You
Do you have a content writing tip to share? Please dive right into the comments below.