Is Ipsos I-Say Legit? Is it a Good Way to Make Money?

In your search for ways to make money online, I’m not surprised that you stumbled upon Ipsos I-Say. And, now you have questions. Is Ipsos I-Say Legit? Is it Worth Your Time? Or, perhaps you started wondering if there are better ways to earn some money.

These are all great questions, and I will cover them all in this detailed Ipsos I-Say review. As a member, I have the inside scoop on the platform, and I will share my insights and experiences.

Survey sites are an enormously popular way of earning a little extra cash. And, there are good reasons for that popularity. They’re free to join (at least the legit ones are), the tasks are simple, and completing surveys doesn’t require any special skills.

That said, some programs are better than others. So, kudos to you for doing dome checking first!

Let’s take a closer look at Ipsos I-Say, shall we?

Ipsos I-Say Review At A Glance

Ipsos I-Say LogoProduct Name: Ipsos I-Say Surveys

Product Type: Paid Survey Platform


Price: Free

Summary:  Ipsos I-Say is a legitimate survey platform where consumers are paid to share their opinions and perceptions on a wide range of topics. It’s possible to exchange unproductive downtime for a few extra dollars per month.  But, you can’t earn life-changing income on a survey site.

My Rating: 2 out of 5

Recommended?: Yes, for those interested in earning a few extra bucks each month.

What Is Ipsos I-Say?

I-Say is a paid survey website that is owned by Ipsos Group, which is a multinational marketing and public opinion research firm headquartered in Paris, France. Founded in 1975 by CEO Didier Truchot, Ipsos Group operates in more than 88 countries around the world and is one of the top 10 research firms worldwide.

Ipsos I-Say has more than 3 million members. Residents of the US, Canada, and the UK who are 18 or older may join the platform. Participants contribute viewpoints and perceptions on a wide variety of current trends and issues. Moreover, they may influence future product development.

How Does I-Say Work?

I-Say is a very simple platform where you earn rewards for completing surveys. Unlike other survey sites, like Inbox Dollars or Rewarding Ways, you can’t participate in different tasks like completing offers, watching videos, reading emails, or downloading apps.

Members with a desire to share their opinions can join for free. Registration is an easy process that involves completing this form:

Ipsos I-Say Sign-up Screen

After clicking on “Sign Me Up,” you will immediately receive an email that must be confirmed. From there, you can log in and begin the profile completion process. Expect prompts and gentle reminders that you will receive a lot more surveys if your profile is up-to-date.

Providing demographic data is an essential component of participation on any survey site. Organizations that request survey data always have a specific target market in mind. You are matched with appropriate polls based on your personal characteristics.


All of the surveys offered on this site are unique to I-Say. They do not provide third-party survey opportunities. I was initially hopeful that would result in being asked the same repetitive profiling queries far less often. Unfortunately, that’s not the case. Expect 6 to 10 basic demographic questions at the outset of every survey you take.

You receive 45 points for completing your profile. You can then select from available surveys on your dashboard. In my experience, surveys pay either 45 points or 90 points based on length. The 45-minute surveys take approximately 15 minutes to complete.

The 90 point surveys claim to be about 30 minutes long. But I will warn you that the one survey I completed in this category took more like 45 minutes, and I found it incredibly tedious. The shorter ones (I completed three) were fine, and the questions seemed well written and straightforward.

As with every platform of this nature, expect the inevitable disqualifications. If an initial query asks if you intend to buy a car in the next 12 months and your response is no, your acceptance into the survey population is unlikely. At other times, you will start a session and then be told that the survey is filled.

I did receive a consolation prize of 5 points when I was bounced out of several studies. So, there’s some recognition of effort expended.

I-Say Consolation Award

One positive feature is that points get immediately rewarded when you complete an activity. On many sites, it can take hours or even days to see your points credited to your account.

Members receive an email when survey opportunities are available. Alternatively, you can log in to your account and check your dashboard. The number of surveys that are a match for you will vary based on your demographics. But, I-Say indicates that on average, you will get 8 survey invites per month.

Loyalty Points

I-Say offers a loyalty program that rewards action and consistency with bonus points. To encourage folks to stick with it, additional points are awarded based on the number of surveys you complete. For example, after 5 submissions, you get 25 loyalty points. At the high end of the scale, 200 completions results in 600 extra points.


Members can participate in 3 different on-going contests with attractive prizes. Winners are selected based on drawings. Given the massive membership, your chances of winning will be slight. But games of chance can still be fun.

Click Draw

A drawing is held at the end of 4 months, where 10 random winners receive 5.000 Ipsos points, Each member automatically receives one entry for each survey completed during the 4-month interval.

Poll Predictor

For each survey you complete or attempt, you can choose to participate in a poll predictor contest. You are shown a polling question that users answered with either a Yes or No response. Your objective is to guess the percentage of people polled who answered Yes to the issue.

For example, here are a few of the predictions I attempted:

  • Have you ever fallen asleep at work? What percentage of American women answered, Yes?
  • Do you own an iPad? What percentage of American mem said, Yes?
  • Have you ever sewn an article of clothing? What percentage of American women said, Yes?

As someone who can barely sew on a button, I was blown away that the response to the last question was 83%.

Anyhow, you get entries based on how close your guess was. For instance, a perfect match earns you 25 entries. I received anywhere from 1 to 10 entries for each attempt. There are 4 potential prizes up for grabs, and you can allocate your tickets any way you wish, I chose the $500 Amazon gift card.

The population of members is broken down into 12 segments, and there’s one winner from each segment every two weeks. The questions are somewhat weird, but it’s engaging.

I-Say Trivia Contest

There’s a weekly trivia contest where 5 winners each receive a $20 Amazon gift card. To play trivia, you must download the I-Say app. The mobile app is available for either Apple or Android devices, and also lets you take surveys and make money on the go.

How Will You Get Paid?

Your accumulated Ipsos points are redeemable for cash via PayPal, egift cards, or charitable contributions. Minimums (at least for gift cards) are lower than many other sites, which is nice. By clicking on Rewards in the menu bar, you can browse the redemption catalog.

Many other choices exist, but here are a few options starting at 500 points, which equates to $5.

Ipsos Rewards

I was a little disappointed to learn that a PayPal distribution requires more points and involves a fee. To receive $15 via PayPal, you need 1,530 points. Still, some sites have a minimum distribution of $30. After 3 days of membership, I racked up 305 points. So, a $5 reward isn’t far off.

Any contest winnings are handled separately, and winners get notified by email.

Egift cards requested get sent instantly. But, PayPal distributions are painfully long and may take 3 to 4 weeks to process. For those who need instant gratification, that might be a poor choice. And yet, I-Say is very upfront about this. To me, it’s perhaps an inconvenience but not indicative of anything underhanded.

Final Thoughts

I sincerely hope you found this Ipsos I-Say review helpful and that your key questions were all answered. Is Ipsos I-Say legit? The answer to that is a definite Yes! Ipsos is a major player in the field of market research. As for making money, I love that Ipsos tells panel members precisely like it is.

If you have expectations of earning significant sums, you will be disappointed. Survey platforms offer consumers an opportunity to exchange downtime that would otherwise be unproductive for a few extra dollars per month.

Do you enjoy seeing a movie or indulging in Starbucks a time or two? Paid surveys may be a guilt-free way to enjoy those pleasures!

On the other hand, if your goal is to replace your income, then surveys are not an effective approach.

Another thought I will leave you with that there are better avenues for anyone seeking more financial freedom. Furthermore, you can explore my personal choice for earning money online today. It’s totally free to get started, and no credit card is required. So, what are you waiting for?

Join the Conversation

Have you tried Ipsos I-Say yet? If so, will you share your thoughts about the platform in the comments? Do you still have questions about I-Say that I failed to answer? Please raise any questions below, and I will get back to you soon!

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2 thoughts on “Is Ipsos I-Say Legit? Is it a Good Way to Make Money?”

  1. I love Retired and Earning Online, because while I’m still young, it’s exactly the life I’d like to be living! Kudos to you, Linda, for accomplishing it!

    I’ve tried survey sites before like Swagbucks, etc. It seems as though I-Say is rather similar. I’m not sure why but I seem to get disqualified from a lot of surveys on these platforms. I’m not sure where I go wrong. I think that they’re legitimate ways for people to make a bit of money on the side, but they’re just not the right thing for me. Sometimes I could spend 20 minutes trying to get accepted to a survey. Oh well. Thanks for the review!

    • Hi Maria,

      Yes, disqualifications can be a very frustrating part of taking surveys. Businesses who commission a survey (and agree to pay for the survey) always have a specific target market in mind. They have an idea of who is most interested in their product or service and likely to become a customer. 

      That’s the person they want feedback from. It makes sense and on one level I completely understand. But that doesn’t make it any easier when you waste a lot of time and can’t get paid for your efforts.

      Thanks for sharing your thoughts!


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