Are you fascinated with the idea of putting your craftiness and creativity to good use? If so, learning more about crafts affiliate programs is a smart step in the right direction.
The Association for Creative Industries estimates the size of the US crafting supplies industry at $36 billion. Furthermore, their research indicates that 62% of all US households participated in at least one creative activity in the course of a year.
Those stats provide a clear indication to me that there’s a large target market that shares your passion for crafts. And, there are a ton of subsets (niches) within this vast market populated by individuals who need help and guidance with their latest project.
Whether your area of specialization is quilting, crocheting, scrapbooking, simple craft projects for kids, or a myriad of other crafty specialties, there are potential readers who crave your knowledge. They’re seeking informative and detailed tutorials for their projects.
Moreover, people need to know what products or tools work best and where they can obtain the necessary supplies. Affiliate marketing is fundamentally about helping people to meet their needs.
So, let’s talk about some excellent crafts affiliate programs, shall we? From there, we can discuss the next steps.
6 Crafts Affiliate Programs You Can Proudly Promote
1. Knit Picks
Commission Rate: 10% (30% for first-time customers)
Cookie Duration: 15 Days
For those who love to knit or crochet, Knit Picks is a one-stop-shop. They carry all of the trappings for handmade creations. These include beautiful yarns, needles, crochet hooks, tools, and pattern books. In addition, an extensive collection of patterns provide inspiration for all levels from beginner to advanced.
Partnering with Knit Picks is a good choice for several reasons. Firstly, newcomers to these crafts (or visual learners) will love the video tutorials. Secondly, readers who desire more unique projects will find exclusive patterns. Finally, Knit Picks also works directly with manufacturers to keep their prices lower and offer more value.
ShareASale manages the Knit Pick’s affiliate program.
2. Connecting Threads
Commission Rate: 10%
Cookie Duration: 14 Days
Connecting Threads is on a mission to make the craft of quilting accessible to the world. The company works directly with mills and manufacturers to obtain the quality fabrics and threads that customers desire.
Find all necessary quilting supplies from precut samplers to quilt kits, thread sets, cotton batting, and tons of gorgeous patterns. Supplies also include a wide range of sewing machines, sewing tables, and also cabinets to create an efficient workspace.
Additionally, Connecting Threads features thoughtful gifts for quilters, books, and “how-to” videos on topics like how to bind a quilt. Partnering with Connecting Threads offers access to all things quilting.
Connecting Threads works with ShareASale to manage its affiliate program.
Commission Rate: 20%
Cookie Duration: 30 Days
Sulky is committed to providing only the highest quality threads for embroidery, sewing, and quilting projects. Crafters will also find stabilizers or backing for machine embroidery projects. There are also applique kits, embroidery design CDs, and necessary sewing tools and supplies.
Where Sulky may really stand out is in their educational offerings including online courses and seminars. They even offer online teacher certification. Thus, the site is ideal for those who are eager to improve their sewing skills and advance their career.
Sulky uses the ShareASale network to coordinate its affiliate program.
Commission Rate: 10% (up to 20% on some products)
Cookie Duration: 30 Days
Scapbook.com is a website devoted to paper crafting that draws in millions of visitors each month. Papercrafters will find cardmaking supplies and tools, stamps, stencils, embossing machines, and embellishments of all kinds. Exclusive products found only on this site encourage handmade creations.
Dozens of free courses teach traditional and more artistic layout designs. Classes also encourage exploration of art journaling, acrylic painting ideas, calligraphy, watercolor techniques, and much more. Readers can also learn practical organizational tips and efficient storage solutions to keep crafting supplies under control.
ShareASale manages the Scrapbook.com affiliate program.
5. A Cherry on Top
Commission Rate: 10%
Cookie Duration: 30 Day
A Cherry on Top offers an incredibly diverse selection of products. Offerings include art supplies, paper crafts, candle making, macrame, leather crafts, origami, and so much more. Find project kits, tools, and embellishments of all kinds to inspire both adults and children.
Here’s the beauty of partnering with A Cherry on Top. With thousands of craft-related products, this website can support virtually any craft project regardless of your specific niche. One exceptional source of artistic inspiration is the Project Gallery where more than 10,000 customer project submissions are viewable.
A Cherry on Top works with ShareASale to manage its affiliate program.
Commission Rate: 4%
Cookie Duration: 24 hours
Amazon carries a plethora of arts and crafts supplies and should not be overlooked by craft bloggers. The commission rate is lower than the other programs discussed. However, Amazon is a trusted vendor with instant name recognition which is an important factor.
The Amazon Associates program is an easy one to join. And, while the cookie window is short, it’s important to recognize that if a customer goes to the Amazon website using your affiliate link, you will earn a commission on any product purchased within 24 hours.
Amazon runs its own affiliate program.
How to Make Money With a Craft Blog
I’m often asked, what is the best niche for affiliate marketing? Let me answer that question in a very straightforward fashion that certainly applies here. Any niche that inspires you, sustains your interest, and drives you to endlessly learn more is perfect!
Making money as a blogger is all about connecting with an engaged target audience. Take a passionate interest like crafts and narrow it down. Once you have a specialty that appeals to an identifiable group of people, it’s time to do your research.
What does your niche need help with? What projects are they working on where step-by-step tutorials would come in very handy? People are constantly searching for information and you can use a keyword research tool (I use Jaaxy) to identify frequently asked questions by individuals in your niche of choice.
Here’s a great feature of craft blogging. Internet users tend to be very visual. Craft projects are well-suited to lots of photos at each step in the process. The pictures greatly enhance your tutorial presentations and will tend to capture your readers’ attention.
One Potential Niche Idea
One possibility that really appeals to me is a blog devoted to simple craft projects for kids. I find this appealing because crafts are known to help with motor skills and manual dexterity. Artistic projects are also forms of self-expression that develop creative thinking and problem-solving skills.
Your target market will be the Moms and Dads intent on finding fun ways to build skills, foster creativity, and bond with their children. I think right now is a particularly great time because so many children are being homeschooled and really need creative outlets.
Any of the crafts affiliate programs above are exceptional sources of project ideas that are very much in demand. Therefore, filling your blog with fun tutorials would not only be thoroughly enjoyable for you but also inspirational for your readers. Moreover, monetizing your blog will be a breeze.
After reviewing these crafts affiliate programs, I’m sure the ideas are churning. Affiliate marketing is a brilliant business model that has the potential to be very lucrative. Furthermore, with the right training and resources, you could develop your love for crafts into a successful online business.
Everything you need to launch your craft blog is available through the platform where I built my website. What’s more, you can fully explore this exceptional opportunity on a completely risk-free basis.
Why not take the plunge today and see if affiliate marketing is a good fit for you and your interests? After all, you have nothing to lose and a brighter future to gain!
Join the Conversation
Are you ready to start a craft blog? We’d love to hear your thoughts in the comments below. And, please don’t hesitate to ask any questions that I failed to answer. I’ll get back to you promptly!