Kids Toys Affiliate Programs: How to Make Money Playfully

Understandably, the idea of partnering with some of the best kids’ toys affiliate programs is very enticing to many people. Those of us with kids or grandkids know that play has a pivotal role in the development of a child’s imagination.

Studies show that play helps foster the ability to think outside the box, entertain new ideas, and come up with innovative solutions. These are vital skills that will benefit a child throughout his or her life.

So, it’s not terribly surprising that the toy industry is massive. According to the NPD Group, global toy sales in 2018 totaled $90.4 billion. And, as more and more people turn to the Internet to both perform research and make purchases, opportunities abound in this market.

As a niche affiliate marketing blogger, the possibilities for adding value to the toy market are endless. Parents, grandparents, and educators crave knowledge about quality, stimulating choices for their children.

People are actively seeking information and product reviews that will answer their many questions. And, you can provide the comprehensive and transparent answers they’re seeking.

Let’s further explore how these affiliate programs can help you make money online, shall we?

Make Money With Affiliate Marketing and Kids Toys Affiliate Programs

6 of the Best Kids Toys Affiliate Programs

The affiliate programs below provide a path for earning income with products that you can be proud to recommend to your readers.

1 – The Lego Group

The iconic Lego brick, first introduced back in 1958, is recognized all over the world. The colorful interlocking plastic pieces were named toy of the century twice. So, it’s no wonder that most adults become nostalgic just thinking about Lego play.  As a result, they’re quick to encourage their children to indulge in creative construction projects of all kinds.

LEGO Brand Retail

Lego is one toy company that has kept pace with changes in technology. They manufacture dozens of building sets, including programmable robots that teach children coding skills. The company also has a free app that kids can download to find innovative projects to build and to share their creations.

Sign up to become a Lego affiliate through the Rakuten Marketing Network. Lego pays a commission of 3% on all sales generated through your link with a cookie period of 7 days.

2 – Hasbro

Hasbro has a stated mission to “create the world’s best play and entertainment experiences.” This toy manufacturer has over 1500 well-recognized brands in its portfolio, including Star Wars, Marvel, My Little Pony, Disney Frozen, and Sesame Street.

Action figures stimulate imagination and encourage role-playing behavior. Children also improve their verbal skills as they speak for their figures and interact with playmates.

Family board games are enjoying a resurgence lately. And, Hasbro has a large number of offerings that have been family favorites for decades. I grew up on Scrabble ( it was my grandmother’s passion). Monopoly is arguably a cultural icon. And, we can’t leave out Clue, Jenga, or Candy Land.

There’s nothing like face-to-face time to strengthen family connections and relationships. In this era of electronic devices, it’s nice to find products that the family can enjoy together.

You can register as a publisher with the Hasbro affiliate program through FlexOffers. Hasbro’s commission rate is 2.4% of sales. The cookie duration is undisclosed.

3 – Fat Brain Toys

Fat Brain Toys is an amazing story of a start-up launched from a basement in Nebraska back in 2002 that now competes with some of the largest toy stores in the world.

This company’s focus is on educational toys that teach, inspire creativity, and entertain. In addition to curating products from around the world, Fat Brain designs and develops its own unique offerings.

Fat Brain’s online store has toys for literally all ages, from babies to seniors. They started out 17 years ago with one product and now offer about 7,500 options that include games, puzzles, brainteasers, STEM toys (Science Technology, Engineering, and Math), and active outdoor choices.

Flex Offers administers the affiliate program for Fat Brain Toys. The commission rate is 5% of total sales with a 30-day cookie duration. You can sign up for the Fat Brain affiliate program here.

4 – Learning Resources

Learning Resources is committed to providing fun and engaging learning experiences through their high-quality products. This global manufacturer offers products developed by top educators for children from 18 months through 5th grade.

Learning Resources Affiliate Program

Toy categories include critical thinking, coding, STEM toys, imaginative & roleplay, and sensory bin toys, to name a few. Extensive teacher resources are also available. Learning Resources has been offering award-winning products for 30 years.

Ascend is the administrator for the Learning Resources affiliate program  Earn commissions equal to 6% of sales with a cookie window of 30 days. You can apply for the Learning Resources affiliate program here.

5 – Crayola

Crayola has played a big role in children’s creative lives since the first box of 8 Crayola crayons was manufactured in 1903. Today, the company offers an extensive portfolio of art-inspired products for both children and adults.

Crayola Affiliate Program

The Crayola website is packed with artistic supplies & tools, DIY craft project kits, and art technique videos.  Additionally,  they have free videos focused on fun projects for kids to create. Both parents and educators can find a ton of ideas on Crayola’s site to inspire budding artists and just encourage kids to express themselves.

Here’s an example of a video describing a cute Halloween project.  This is something that many youngsters would thoroughly enjoy and could easily complete. There are over 100 videos with a treasure trove of crafty ideas.

Become an affiliate for Crayola by signing up through CJ Affiliate here. Affiliate Management Solutions, LLC actively manages this program. The commission rate is a competitive 3 – 5% of sales. The cookie window is 14 days for this program.

6 – Amazon

With their signature “A – Z” product offerings, Amazon has quality products from a plethora of toy manufacturers. So, I don’t think we should leave them out of this discussion. They are a logical and convenient choice in many situations, and toys are no exception.

Amazon Affiliate Program

Amazon’s commission rate for toys is 3%, which is right in line with the other vendors discussed. The cookie window for leads generated through your website is only 24-hours. But, keep in mind that as an Amazon affiliate you will earn a commission on anything your referrals purchase sitewide within that 24-hour window,

Read this article for guidance on How to Become an Amazon Affiliate Marketer.

Making Money With Kids’ Toys Affiliate Programs

Finding companies that offer quality products and with whom you can affiliate is an essential first step for anyone contemplating an online business as an affiliate marketer. Hopefully, you were inspired by the organizations listed above, and ideas are now churning.

Many of these products would be appropriate for different types of blogs, and you would need to carefully define your purpose and target audience. A website focused entirely on educational or creative toys is certainly possible. But many of these products might also be an excellent fit for a parenting or Mommy blog.

An Overview of the Affiliate Marketing Model

Affiliate marketing is a brilliant business model that opens doors for many of us with a desire to work from home or a need to supplement our income. If you’re investigating affiliate programs, I’m sure you have some understanding of how this business works.

But I still think it’s helpful to diagram the process and understand the roles played by the various participants. The image below provides a helpful overview.

Roles of Affiliate Marketing Participants

Affiliate marketing is consumer-centric. An effective website is all about answering the questions that prospective customers are asking, Droves of people are concerned with the well-being of children.  Therefore, that concern for kids drives individuals to continually seek ways to inspire creativity and provide essential educational experiences.

Your role in the process is to create helpful content that addresses the many questions of your target audience. For example, one of the significant ways in which you can assist is through comprehensive product reviews. Your readers need to understand the pros and cons of various toys, including how the toys work, any safety precautions, and how they might benefit a child.

Keywords: The Foundation of Your Success

The primary role of an Internet marketer is to offer relevant solutions. We all increasingly turn to Google when we have questions about anything or a problem we’re attempting to solve. The queries your prospective readers type into the search engines are called keywords.

The way you attract visitors to your site is by crafting articles that target the keywords your target market is asking. There are various keyword tools we can use to pinpoint popular questions. Jaaxy is my research tool of choice. I spent a few minutes and developed a list of potential phrases related to kids’ toys that might inspire some useful blog posts.

Possible Keywords for a Kids Toys Niche

We’re just scratching the surface with this list. But all of these keyword phrases receive regular traffic, have low-competition, and are judged to be great from a search engine optimization perspective.

Final Thoughts

There’s no question that partnering with high-quality kids’ toys affiliate programs can help you in your quest to launch an online business from home. The toy industry is a potentially lucrative market. And, many of us have an overwhelming passion for supporting the development needs of children.

Are you ready to pursue your online dream?

Find all the training, resources, and coaching you need for success with this top recommended solution,

Over to You

Are you still on the fence about starting an affiliate marketing business? If so, please jump into the comments below and ask your questions. I’m here to help!

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4 thoughts on “Kids Toys Affiliate Programs: How to Make Money Playfully”

  1. Hi Linda;

    These look like some really fun ways to develop a niche. I have one that’s becoming successful, so I’m starting to think about my next project.

    I have to say, as a former teacher and literacy tutor, you’ve given me some great food for thought here. I’m familiar with several of these, but there are a couple of new ones for me.

    I will definitely bookmark this post in my folder for niche ideas. It’s going to be in the top list for consideration. I mean, what can be better than toys to focus on each day. Would definitely keep one feeling younger. Lol

    Thanks for the details,
    Stella 🙂

    • Hi Stella,

      With your teaching background, a blog devoted to educational toys and child development would seem to be a good fit. There are so many directions we can go in as affiliate marketers. It’s largely a question of inspiration and passion.  

      I wish you well with your current and future niche projects. Thanks for commenting!

  2. Thanks for sharing your in-depth how-to guide to “making money playfully”. I had no idea the toy industry made up to $90 billion, That is amazing and I guess it makes a lot of sense. With this in mind, it seems very worth it to partner with high-quality toy-making affiliate programs. It’s sure to make you profit and also help with the development of children who really need it. Great article!

    • Hi Sarah,

      Yes, the size of the industry is staggering with opportunities to go in a lot of different directions,

      Thanks for sharing!


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