Online opportunities abound for affiliate marketers. In today’s discussion about how to make money selling essential oils, we’ll look at yet another awesome niche possibility. Essential oils have been a hot trending topic with broad appeal for several years now.
Is essential oils a good niche fit for you?
Affiliate marketing success begins with finding a fascinating subject that speaks to you and your interests. You can then share your enthusiasm and acquired knowledge with a like-minded target market.
What better way to connect with those who share your passions than the Internet where billions of individuals go to seek information every day?
What Are Essential Oils?
Essential oils are fragrant, concentrated liquids extracted from various plant elements including bark, seeds, leaves, stems, roots, and flowers. Many diverse cultures have used essential oils for centuries as natural remedies to improve physical, mental and emotional health.
Here are just a few of the widely touted uses and benefits of various essential oils.
- healing and therapeutic benefits
- natural first aid for wounds and sunburn
- soothe sore muscles and promote relaxation
- supports weight loss
- insect repellant
- stimulates hair growth
- effective skin and beauty products
- cleaning, air freshening, and deodorizing
- natural sleep aid
- homemade acne face wash
- fight cold and flu symptoms
First of all, this is just a short list that’s by no means all-inclusive. But I think we can easily envision various target audiences seeking help and information. At its core, affiliate marketing is primarily about answering questions and satisfying consumer needs.
Perhaps you can picture moms wanting to stock a first aid kit? Or maybe athletes needing a cleaning solution for ripe (!) sporting gear or relief from aching muscles. How about insomniacs desperate for a good night’s sleep, or homeowners desiring wonderfully smelling homes?
Intuitively, essential oil appeal seems vast. But let’s support our intuition with some research data.
Support for Essential Oils as an Affiliate Marketing Niche
I’ve researched many different niche possibilities. I always start in the same place because the search engines like Google compile enormous databases around Internet search terms. So, let’s start with Google Trends and view a graph of interest in essential oils over the past 5 years.
Can we all agree that interest is strong? 🙂
Keywords Are the Secret Sauce
How do affiliate marketers attract readers to a website? It all starts with the effective use of keywords. Keywords are nothing more than search terms or phrases that people type into a Google search box in their quest for data and answers to burning questions.
After viewing this positive trend line for essential oils, I turned to my favorite keyword research tool to dig a little deeper. I wanted to see how many people type in the keyword ‘essential oils’ on a monthly basis. Here’s what I discovered.
Just more confirmation that droves of Internet readers are drawn to this topic. Now, as you might expect, the basic keyword ‘essential oils’ is extremely competitive because many websites are already targeting this phrase. Due to this fact, ranking in Google for this phrase as a new webmaster is highly unlikely.
This is because existing sites have already established authority. But please don’t let that discourage you.
Virtually all niches have a huge number of untapped keywords. It is easy to rank for these keyword phrases because interest is there and the competition is very low. Internet marketers refer to these keywords as “low hanging fruit.”
Go for the Long-Tail Keywords
I was able to quickly uncover a wealth of low-competition, long-tail keywords that can easily form the basis of powerful and extremely useful articles. Long-tail keywords are just search phrases that contain 3 or more words. Longer queries often have much lower competition. A big plus!
Due to the more specific nature, the number of monthly searches will also be less. But don’t let that worry you. Long tail keywords are often far more effective than broader terms because searchers are well past the browsing stage and much closer to making a purchase decision.
When I perform keyword research, my objective is to find phrases that receive regular monthly traffic (I like to see at least 50 searches per month) but have a very small number of competing websites targeting that exact term. Hence, traffic from each blog post may be small, but as you build out your site and add content, cumulative traffic will grow.
The list of low-competition keywords below is just the tip of the iceberg but should give you a broad sense of possible article topics. The first number that follows each keyword represents monthly searches for the term and the second number reflects the QSR (Quoted Search Results) for this phrase. QSR indicates the number of websites currently targeting this exact search term.
Low-Competition Keyword Examples
- List of Essential Oils and Benefits (136/4)
- Health Benefits of Lemon Essential Oil (136/35)
- How to Use an Essential Oil Diffuser (203/35)
- What is the Best Essential Oil Diffuser? (7,539/30)
- Guide to Essential Oils and Their Uses (160/13)
- What is Camphor Essential Oil? (349/9)
- Eucalyptus Oil Uses and Benefits (104/50)
- Best Essential Oils for Dry Skin (136/42)
- The Uses for Lavender Essential Oil (338/16)
- How to Use Essential Oils for Aromatherapy (120/22)
- The Best Essential Oil for Headaches (152/7)
- What is the Best Essential Oil for Sleep? (196/6)
- How to Clean With Essential Oils (93/23)
- How to Make an Essential Oil Diffuser (112/44)
- Peppermint Essential Oil Uses and Benefits (136/21)
- The Benefits of Essential Oils for Hair (64/8)
- How to Use Lavender Essential Oil for Sleep (96/13)
- Essential Oil Room Spray Recipe (144/12)
- Making Candles With Essential Oils (160/26)
- Medicinal Uses of Tea Tree Oil (96/24)
- Insect Repellent Using Essential Oils (120/30)
- Making Soap With Essential Oils (144/8)
- How to Make Your Own Perfume With Essential Oils (128/19)
- Can Essential Oils Help You Lose Weight? (86/27)
- The Most Popular Essential Oils and Their Uses (112/17)
Are you catching my excitement with the possibilities inherent in this niche option?
Affiliate Programs to Consider
Joining affiliate programs is free. Becoming an affiliate enables you to promote the products of others for a commission. I am not an affiliate of any of these organizations (with the exception of Amazon), so I can’t speak to the quality of their products. However, they do represent a place to begin your research.
Rocky Mountain Oils – Sign Up Here
The Rocky Mountain Oils website includes extensive information to enhance your knowledge of essential oils including uses and benefits. If your interest is piqued, you may want to view some of their free tutorials.
Starwest Botanicals – Sign Up Here
Starwest uses the Shareasale network, but the link is provided above along with information about this company and their products.
Earth Solutions – Sign Up Here
Amazon – Sign Up Here
For additional information on Amazon’s affiliate program, see How to Become an Amazon Affiliate Marketer.
The Affiliate Marketing Model
Conceptually, the affiliate marketing model is a fairly simple one. This should be clear from the steps depicted in the image below. As with all business opportunities, achieving success requires hard work and diligent effort. But the potential to make money with this type of online business venture is also vast.
I began my online business with the support and exceptional training available through Wealthy Affiliate. I can assure you it’s been a life-changing experience. I’ve been a premium member for close to a year now with no plans to leave which should tell you something about the value of this organization.
My Wealthy Affiliate Experience
After fully exploring the platform as a free starter member, I enthusiastically upgraded to a premium membership because the training and resources are amazing for the price. Most of all, I enjoy the ad-hoc training continually provided by successful community members who happily share their secrets.
Additionally, my membership includes managed WordPress hosting for up to 50 websites, a super keyword research tool, 24/7 support and free SSL certificates for each domain that I own. Initially, I took advantage of the bonus offer of my first month’s premium membership for $19.
I had a monthly premium membership (currently $49/month) for several months. With the growth of my business, I’ve converted to an annual membership ($359/year) because I enjoy all of the benefits of WA for less than $1 a day. Since I can’t enjoy a daily cup of coffee at that price, it feels like a heck of a deal! 🙂
The business model above will work equally well for essential oils or any other niche direction in which your personal passions take you. I’m sure I’ve sparked your curiosity. So I urge you to take full advantage of the resources and training available within the Wealthy Affiliate Community because you can fully explore the platform with no cost or obligation.
I hope you enjoyed today’s post on how to make money selling essential oils as an affiliate marketer. It’s an intriguing niche concept, wouldn’t you agree?
Still have questions? It will be my pleasure to respond to any questions you post in the comment section below! And, I’d love to hear how you use essential oils! Are you a fan?
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